Why hats

The hat is positioned just above the most communicative part of our body - our face - and this is why the hat has such a strong impact on people.

Thanks to its impact the hat enables us an ultimate way to express how we feel, what we believe in, who we are
or who we want to be for the people we interact with. Here are a few things we can express through our hats:

1. Uniqueness - In traditional societies hats are used to express conformity to the laws of the culture or religion but in our culture of freedom and individualism hats can be used to express the unique individuals we are. In that sense the hat we choose might reflect our nonconformist attitudes.

2. Communication - hats attract attention and comments, particularly when they have a unique character. By wearing such hats one unavoidably communicate something to the surrounding. Is it one&8217;s openness? creativity? belonging?

3. Mood = Hats can either emphasise your feelings or cover them up. In some cases hats have such a presence that they can shape our emotion, for example to lighten up.

4. Artistic taste - hats also convey our special taste in fashion, in design, in colours.

So in a nut shell wearing a hat is the story of our expression. Let's go for it!